Cooper Tires AFC Tire Challenge

Project Description

Performance Communications approached our team to develop a challenge concept that incorporated Arsenal and commercial partner – Cooper Tires.

The concept we designed was based on the tire product, creating a challenge that involved striking accuracy and the ability to increase difficulty to encourage friendly competition. We also hosted the competition, using our relationship with Arsenal Football Club and their players to manage the challenge and create the energy needed to make it a success.

  • 1 x Rehearsal day
  • 1 x Shoot day