New Balance The Storm

Project Description

After reading the script for New Balance’s 2015 global campaign, we were briefed to source supporting talent from a wide range of sports to create the energy for the eye of a sporting storm. We were also asked to direct the casting for our hero runner in which we coached and perfected her running technique.

Shooting the majority of the spot at London’s Pinewood film studios, much of our time was spent collaborating with the SFX team while choreographing complex group movements that revolved around New Balance’s global athletes – including Heather Watson, Milos Raonic, Vincent Kompany, Aaron Ramsey, Samir Nasri, Miguel Cabrera and Robinson Cano – helping bring the force that a global sporting cyclone should have.

  • Supplied talent
  • 2x Casting sessions
  • 1x Coaching session
  • 1x Rehearsal day
  • 2x Shoot days