When working alongside Nike & W+K for this campaign, we had to design moves that would be suitable for the Vine format – short in length, high in terms of audience impact and delivers the message that both Nike and W+K want.
We began by casting the footballers, making sure they were able to execute a variety of suitable skills. We then assigned them to specific moves and began working with the creative team in making the matchups for each Vine. Locations were decided during rehearsals, meaning that certain skills had to be redesigned to work with the environment. The end result was a series of individual Vines that had its own unique style capturing the essence Nike & W+K wanted.