Replay Hyperflex Jeans

Project Description

Our team worked closely with 180 Amsterdamin – choreographing moves for a campaign featuring players from FC Barcelona for Replay Jeans.

The concept was based on the ‘Hyperflex’ Jean, requiring the moves to be dynamic and agile – a reflection of the product. The film features athletes such as Andres Iniesta, Neymar& Gerard Pique all with signature playing styles. Our task was to create dynamic content showcasing the attributes of the product whilst staying true the players sporting abilities.

  • 1 x Rehearsal day
  • 1 x Shoot day