Nike is introducing its newest campaign, “What The Football,” championing female footballers from around the globe who are changing the game and inspiring the world through the power of sport. “What The Football” opens with a daughter and father gripping the edge of their seats while watching the iconic 1999 Brandi Chastain penalty kick, with the world title on the line. The ball hits the net — score! — and Dad has a comical slip, catapulting him 24 years into the future. Nike’s latest campaign celebrates past and present-day football talent; the electric drama of sport; and the infectious fun of this summer’s global tournament, which is highly anticipated by multiple generations. The film features 11 iconic footballers and Nike athletes: Ada Hegerberg, Alex Morgan, Asisat Oshoala, Chloe Kelly, Debinha, Grace Geyoro, Kadeisha Buchanan, Megan Rapinoe, Sam Kerr, Sophia Smith and Wang Shuang. As part of the campaign, Nike has also introduced individual episodic films of several of the football heroes, which can be found on the Nike Football YouTube page. “What The Football” highlights the momentum in women’s sports and underscores Nike’s dedication to serve and support female athletes. Nike is industry-leading in its investment in women athletes, and the company is committed to growing women’s sports and building a better game through listening to athletes, serving them holistically and collaborating on creating positive change through sport.