(CAMPAIGN, IDENTITY)
Pepsi Max Play Never Stops
(PROJECT DESCRIPTION)
Pepsi follows up last year’s Lionel-Messi-and-Mo-Salah-starring ‘Last Can Standing’ ad by recruiting Raheem Sterling and Paul Pogba for ‘Play Never Stops’, a fast-paced, sharply-styled commercial that’s been directed by award-winning film producer and director Henry Scholfield. Scholfield's best known for creating iconic music videos for some of the world’s top artists, and his visual style is apparent throughout the ad with a creative mash-up of swag-filled storytelling in quick-fire cuts.
(CREDITS)
Advertiser Brand PepsiCo, Dublin Advertising Agency COPA90, London Entrant Company COPA90, London Public Relations Agency Pangolin, London Creative Director Aaron Lobb / COPA90 Creative Director Andy Demianyk / COPA90 Global Head of Strategy Paolo Nieddu / COPA90 Business Director Luke Hyland / COPA90 Producer Jeremy Cox / COPA90 Head of Fan Network Ben Hansen / COPA90 Client Services Director Jacqueline Bennett / Pangolin Senior Marketing Director Michael Walford / PepsiCo Senior Marketing Director Ellen Healy / PepsiCo Global Digital Director Aman Matharu / PepsiCo Senior Marketing Manager Tatyana Savina / PepsiCo
(YEAR)
(PROJECT DESCRIPTION)
Pepsi follows up last year’s Lionel-Messi-and-Mo-Salah-starring ‘Last Can Standing’ ad by recruiting Raheem Sterling and Paul Pogba for ‘Play Never Stops’, a fast-paced, sharply-styled commercial that’s been directed by award-winning film producer and director Henry Scholfield. Scholfield's best known for creating iconic music videos for some of the world’s top artists, and his visual style is apparent throughout the ad with a creative mash-up of swag-filled storytelling in quick-fire cuts.
(CREDITS)
Advertiser Brand PepsiCo, Dublin Advertising Agency COPA90, London Entrant Company COPA90, London Public Relations Agency Pangolin, London Creative Director Aaron Lobb / COPA90 Creative Director Andy Demianyk / COPA90 Global Head of Strategy Paolo Nieddu / COPA90 Business Director Luke Hyland / COPA90 Producer Jeremy Cox / COPA90 Head of Fan Network Ben Hansen / COPA90 Client Services Director Jacqueline Bennett / Pangolin Senior Marketing Director Michael Walford / PepsiCo Senior Marketing Director Ellen Healy / PepsiCo Global Digital Director Aman Matharu / PepsiCo Senior Marketing Manager Tatyana Savina / PepsiCo
(YEAR)
(PROJECT DESCRIPTION)
Pepsi follows up last year’s Lionel-Messi-and-Mo-Salah-starring ‘Last Can Standing’ ad by recruiting Raheem Sterling and Paul Pogba for ‘Play Never Stops’, a fast-paced, sharply-styled commercial that’s been directed by award-winning film producer and director Henry Scholfield. Scholfield's best known for creating iconic music videos for some of the world’s top artists, and his visual style is apparent throughout the ad with a creative mash-up of swag-filled storytelling in quick-fire cuts.
(CREDITS)
Advertiser Brand PepsiCo, Dublin Advertising Agency COPA90, London Entrant Company COPA90, London Public Relations Agency Pangolin, London Creative Director Aaron Lobb / COPA90 Creative Director Andy Demianyk / COPA90 Global Head of Strategy Paolo Nieddu / COPA90 Business Director Luke Hyland / COPA90 Producer Jeremy Cox / COPA90 Head of Fan Network Ben Hansen / COPA90 Client Services Director Jacqueline Bennett / Pangolin Senior Marketing Director Michael Walford / PepsiCo Senior Marketing Director Ellen Healy / PepsiCo Global Digital Director Aman Matharu / PepsiCo Senior Marketing Manager Tatyana Savina / PepsiCo
(YEAR)
