(CAMPAIGN, IDENTITY)
Sports Direct - School starts here
(PROJECT DESCRIPTION)
We’re giving young people the platform to flex everything they’ve learned and missed most in lockdown. Featuring real schools, real clubs, and real friends, this was a chance to make Back to School their major moment. ‘School Starts Here’ celebrates the vital role of sport in the Back to School experience. We knew from our research that sport is where young people feel their most confident. It’s where they can find their personality and what sets them apart. And when surrounded by friends, they really feel invincible. Back to School means back into team sport, group activities and competitions. The school day routine is filled with motivating sporting moments—brought to life by our football, netball, basketball, and athletics crews.
(CREDITS)
CLIENT Sports Direct AGENCY Mox London CREATIVE DIRECTOR Matt Bolton BUSINESS DIRECTOR Xander Pietrvito AGENCY PRODUCER Greg Hermes DIRECTOR Joao Retorta PRODUCER Joel Spencer PRODUCTION COMPANY Bullion Productions HEAD OF PRODUCTION Guy Furher EP Jack Newman CREATIVE DIRECTOR James Willis PRODUCTION MANAGER Jack Filtness PRODUCTION MANAGER Rosie Pike PRODUCTION ASSISTANT Steve Charalambous LOCATION MANAGER Jamie Jameson COVID SUPERVISOR Collette Burke 1st AD James Amos 2nd AD Oliver Waters 3rd AD Dennis Northey RUNNER Jen Sims RUNNER Oscar Benady RUNNER Josh Bull CINEMATOGRAPHER Olan Collardy FOCUS PULLER Emily Jane Robinson 2nc AC Max Openshaw 2nd AC Alfie Brown TRAINEE Ellie Woodward STEADICAM Charlie Cowper STEADICAM Will Lyte GRIP Adrian Mccarthy VIDEO PLAYBACK Von Adams DIT Will Gardner SOUND Olly Jennings BOOM OP Amber Howorth GAFFER Lee Partfit DRIVER/ELECTRICIAN Delroy Burley DRIVER/ELECTRICIAN Joshua London GENERATOR OPERATOR Matt Heath ELECTRICIAN Dax Sharkey PRODUCTION DESIGNER Ollie Hogan PROPS James Soldan ART ASSISTANT Matt Mancey-Jones COSTUME DESIGNER Joseph Prince COSTUME ASSISTANT Joel Wilson COSTUME ASSISTANT Hamza Hussain COSTUME ASSISTANT Lilly Ellis COSTUME ASSISTANT Ryan Powells SPORTS ON SCREEN Andy Ansah HMU ARTIST Robyn Rowan HMU ASSISTANT Rachel Holding COFFEE MEDIC Paul Mawson COVID MEDIC April Flynn B UNIT DIRECTOR Archie Barker B UNIT DOP Ethan Lodge B UNIT SOUND Benjamin Markham EDITOR Brendan Jenkins EDITORIAL TenThree Editing COLOURIST Simon Bourne GRADING COMPANY and ONLINE Framestore FILM STOCK Kodak PROCESS AND SCAN Digital Orchard MUSIC AND SOUND Klong London
(YEAR)
2021
(PROJECT DESCRIPTION)
We’re giving young people the platform to flex everything they’ve learned and missed most in lockdown. Featuring real schools, real clubs, and real friends, this was a chance to make Back to School their major moment. ‘School Starts Here’ celebrates the vital role of sport in the Back to School experience. We knew from our research that sport is where young people feel their most confident. It’s where they can find their personality and what sets them apart. And when surrounded by friends, they really feel invincible. Back to School means back into team sport, group activities and competitions. The school day routine is filled with motivating sporting moments—brought to life by our football, netball, basketball, and athletics crews.
(CREDITS)
CLIENT Sports Direct AGENCY Mox London CREATIVE DIRECTOR Matt Bolton BUSINESS DIRECTOR Xander Pietrvito AGENCY PRODUCER Greg Hermes DIRECTOR Joao Retorta PRODUCER Joel Spencer PRODUCTION COMPANY Bullion Productions HEAD OF PRODUCTION Guy Furher EP Jack Newman CREATIVE DIRECTOR James Willis PRODUCTION MANAGER Jack Filtness PRODUCTION MANAGER Rosie Pike PRODUCTION ASSISTANT Steve Charalambous LOCATION MANAGER Jamie Jameson COVID SUPERVISOR Collette Burke 1st AD James Amos 2nd AD Oliver Waters 3rd AD Dennis Northey RUNNER Jen Sims RUNNER Oscar Benady RUNNER Josh Bull CINEMATOGRAPHER Olan Collardy FOCUS PULLER Emily Jane Robinson 2nc AC Max Openshaw 2nd AC Alfie Brown TRAINEE Ellie Woodward STEADICAM Charlie Cowper STEADICAM Will Lyte GRIP Adrian Mccarthy VIDEO PLAYBACK Von Adams DIT Will Gardner SOUND Olly Jennings BOOM OP Amber Howorth GAFFER Lee Partfit DRIVER/ELECTRICIAN Delroy Burley DRIVER/ELECTRICIAN Joshua London GENERATOR OPERATOR Matt Heath ELECTRICIAN Dax Sharkey PRODUCTION DESIGNER Ollie Hogan PROPS James Soldan ART ASSISTANT Matt Mancey-Jones COSTUME DESIGNER Joseph Prince COSTUME ASSISTANT Joel Wilson COSTUME ASSISTANT Hamza Hussain COSTUME ASSISTANT Lilly Ellis COSTUME ASSISTANT Ryan Powells SPORTS ON SCREEN Andy Ansah HMU ARTIST Robyn Rowan HMU ASSISTANT Rachel Holding COFFEE MEDIC Paul Mawson COVID MEDIC April Flynn B UNIT DIRECTOR Archie Barker B UNIT DOP Ethan Lodge B UNIT SOUND Benjamin Markham EDITOR Brendan Jenkins EDITORIAL TenThree Editing COLOURIST Simon Bourne GRADING COMPANY and ONLINE Framestore FILM STOCK Kodak PROCESS AND SCAN Digital Orchard MUSIC AND SOUND Klong London
(YEAR)
2021
(PROJECT DESCRIPTION)
We’re giving young people the platform to flex everything they’ve learned and missed most in lockdown. Featuring real schools, real clubs, and real friends, this was a chance to make Back to School their major moment. ‘School Starts Here’ celebrates the vital role of sport in the Back to School experience. We knew from our research that sport is where young people feel their most confident. It’s where they can find their personality and what sets them apart. And when surrounded by friends, they really feel invincible. Back to School means back into team sport, group activities and competitions. The school day routine is filled with motivating sporting moments—brought to life by our football, netball, basketball, and athletics crews.
(CREDITS)
CLIENT Sports Direct AGENCY Mox London CREATIVE DIRECTOR Matt Bolton BUSINESS DIRECTOR Xander Pietrvito AGENCY PRODUCER Greg Hermes DIRECTOR Joao Retorta PRODUCER Joel Spencer PRODUCTION COMPANY Bullion Productions HEAD OF PRODUCTION Guy Furher EP Jack Newman CREATIVE DIRECTOR James Willis PRODUCTION MANAGER Jack Filtness PRODUCTION MANAGER Rosie Pike PRODUCTION ASSISTANT Steve Charalambous LOCATION MANAGER Jamie Jameson COVID SUPERVISOR Collette Burke 1st AD James Amos 2nd AD Oliver Waters 3rd AD Dennis Northey RUNNER Jen Sims RUNNER Oscar Benady RUNNER Josh Bull CINEMATOGRAPHER Olan Collardy FOCUS PULLER Emily Jane Robinson 2nc AC Max Openshaw 2nd AC Alfie Brown TRAINEE Ellie Woodward STEADICAM Charlie Cowper STEADICAM Will Lyte GRIP Adrian Mccarthy VIDEO PLAYBACK Von Adams DIT Will Gardner SOUND Olly Jennings BOOM OP Amber Howorth GAFFER Lee Partfit DRIVER/ELECTRICIAN Delroy Burley DRIVER/ELECTRICIAN Joshua London GENERATOR OPERATOR Matt Heath ELECTRICIAN Dax Sharkey PRODUCTION DESIGNER Ollie Hogan PROPS James Soldan ART ASSISTANT Matt Mancey-Jones COSTUME DESIGNER Joseph Prince COSTUME ASSISTANT Joel Wilson COSTUME ASSISTANT Hamza Hussain COSTUME ASSISTANT Lilly Ellis COSTUME ASSISTANT Ryan Powells SPORTS ON SCREEN Andy Ansah HMU ARTIST Robyn Rowan HMU ASSISTANT Rachel Holding COFFEE MEDIC Paul Mawson COVID MEDIC April Flynn B UNIT DIRECTOR Archie Barker B UNIT DOP Ethan Lodge B UNIT SOUND Benjamin Markham EDITOR Brendan Jenkins EDITORIAL TenThree Editing COLOURIST Simon Bourne GRADING COMPANY and ONLINE Framestore FILM STOCK Kodak PROCESS AND SCAN Digital Orchard MUSIC AND SOUND Klong London
(YEAR)
2021
